On May 18, 2026, an open online webinar was held at Polessky State University, bringing together students of the Marketing specialty and students of the Lyceum of PolesSU. The event was dedicated to the applied aspects of digital marketing in the realities of the Belarusian market. The speaker was Sergey Vladimirovich Kuzmenko, a well–known specialist in the field of Internet marketing in the country with more than 15 years of experience. The participants had the opportunity to analyze real cases first-hand.
During the webinar, the expert touched upon key issues of modern digital: from working with social networks to the specifics of media planning in Belarus. Students not only learned about career paths in the digital sphere, but also received an inspiring example from the man who created the business podcast show "Advanced Belarus", organized a series of international conferences Digital Day Belarus, InstaMinsk 2017-2025, and is also a mentor of leading awards (Award No. 1, Voice of the Brand) and startup events (StartUp Bootcamp, Venture Day Belarus). The organizers of the webinar noted the audience's engagement: at the end of the meeting, future marketers received answers to questions about a career in digital, effective promotion tools in 2026, and opportunities for professional growth in Belarus.
