On September 25–26, the International Center for Wildlife Research hosted the international scientific and practical conference “Zubr 2026: from the revival of the species to the brand of the territory.” The Engineering Faculty team “ZUBRS of POLESIE,” led by the head of the Department of Linguistics and Professional Communication, Olga Fedorovna Zhilevich, and the department’s teacher, Larisa Alexandrovna Izotova, took part in the dialogue platform “Science. Education. Production. Territory branding, marketing, and visual communications in the era of localization”.
They presented their advertising concepts for the products of regional enterprises JSC “BREST MEAT PLANT” and JSC “KOBIRIN CHEESES”. Under the motto “KNOWLEDGE IS OUR STRENGTH, POLESIE IS OUR PRIDE,” the team developed ideas for two new products – “Polesie” stewed meat and “Polesie Parmesan” cheese – and prepared packaging designs, brochures, calendars, and two videos.
